Early reviews

"Loren Weisman has nailed it with his new book... What an insight to the business of music!  Every up and coming artist should read this book.  It is THE guide to follow in this ever changing world of the music business"
- "JC" Johnny Conga - Gloria Gaynor, Jackson 5, Gloria Estefan, Mongo Santamaria


"Loren has proven over many years he is adept at both the business side of the music world, as well as the hands-on creative side. Beyond simple me-too ventures and solutions, he is always trying new things as the industry and technology changes. This wide reaching approach to the business of music always results in interesting things happening to those he mentors, those he works with, and those with whom he shares wisdom with or absorbs advice from. He listens, he learns, he does. His extra mile is often another mile beyond what most do. An artist at any point in his or her journey can't help but learn from Weisman's treatise on success."
- Christopher Laird Simmons
CEO, Neotrope(R) Entertainment


"Loren is the first person to make sense of the business in a very long time."
- Scotty Moore - Elvis Presley, Jerry Lee Lewis, Tommy James, Ann Margret


"Loren is the House MD (Hugh Laurie) of the music industry. Raw, tough and sarcastic. Still on the flip side, he cares deep down, delivers brilliance and knows what he is talking about."
- Tom Bernard - Music Supervisor - IPC Music Publishing LLC


"Bands could spend years learning industry protocol the hard way. I read through Loren's work and cant find anything I disagree with. Very realistic and grounded."
- B.King, Goldtone Artist Development/Management.


"Loren Weisman is the Anthony Bourdain of Music."
- Marie Mersinger- Mersinger Theatrical Services


"Loren has some of the bravest ideas going in this tough industry."
- Trey Gunn of King Crimson


"This book is jam-packed with GREAT tips...some very 'common sense' stuff, and lots of things that would only be known by one who has been there. Nothing can absolutely guarantee success...in music or anything else...but you've provided an excellent roadmap that can surely improve the odds!"
- Pat Brown
Director of Sales Worldwide
and former Director of Artist Relations
Pro-Mark Corporation


"Loren Weisman has written a musician's guide to our galaxy with humor and blush-worthy familiarity. He mixes sober advice with a cocktail of experience. If you can put the book down, you will think "I'd love to meet that guy."
- Patti Rothberg


"This comprehensive guide gives musicians a leg up in tackling the many obstacles along the road to music industry success. Loren's practical advice comes from his own real-life experiences, and in The Artist’s Guide to Success in the Music Business he generously shares his ideas and opinions to help artists think outside the norm."
- Steve Beck - Online Rock Founder


"Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. His book, The Artist’s Guide to Success in the Music Business, covers every aspect of what emerging artists need to know. Although it pertains to younger musicians primarily, older musicians can benefit from the information and frank discussions in this book.
Every chapter has practical and theoretical advice with checklists for daily actions to take. Loren Weisman stresses the need for marketing, networking and promotion without ignoring musical issues like practicing songwriting, recording, set lists, playing gigs, personal presentation etc. He emphasizes personal responsibility, interpersonal skills and being respectful in the pursuit of career goals.
Organization, orderliness and efficiency of action are emphasized in the book. Creative artists are not necessarily the most organized and motivated people and this book gives strong directions about how to accomplish tasks. Mr. Weisman also gives advice about avoiding self-defeating behaviors and identifying bad advice. To his great credit he also does not hesitate to recommend other resources to the reader.
Loren Weisman speaks from experience and with authority. In his own business he practices what he preaches. My own experiences with him in the recording studio have been completely positive because of his respectful, good attitude and his organizational and musical skills. He is a true professional and is capable of helping others along in their careers."
- Murl Allen Sanders - Chuck Berry, Etta James, Lee Oskar, Leslie Gore, Glenn Yarbrough.

Loren is in touch and in charge with his unflinching, real-world strategies on the music business, and the delicious insanity that goes along with it. It's a must-read for those who seek success.
- Jon "Bermuda" Schwartz of The "Weird Al" Yankovic Band