The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today’s music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. 

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Early reviews

"Loren is the first person to make sense of the business in a very long time."   —Scotty Moore - Elvis Presley, Jerry Lee Lewis

"Loren has some of the bravest ideas going in this tough industry." —Trey Gunn of King Crimson

"The Artist’s Guide to Success in the Music Business, covers every aspect of what emerging artists need to know."  —Murl Allen Sanders - Chuck Berry, Etta James, Lee Oskar

"Loren is in touch and in charge with his unflinching, real-world strategies on the music business, and the delicious insanity that goes along with it. It's a must-read for those who seek success." —Jon "Bermuda" Schwartz of The "Weird Al" Yankovic Band

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