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TITLE: The
Artist's Guide to Success in the Music Business
SUB-TITLE/TAG: The Best Moves for the Roughest Odds
AUTHOR: Loren Weisman
TYPE: Paper back - 6" x 9" x 1.03"
PAGE COUNT: 423
RETAIL PRICE: $19.95
BOOK WEBSITE: http://www.artistsguide.ne
AUTHOR WEBSITE: http://www.lorenweisman.co
AUTHOR FACEBOOK PAGE: http://www.facebook.com/lo
AUTHOR TWITTER: http://twitter.com/lorenweisman
PUBLISHER: BPN
INITIAL RELEASE DATE: Friday, April, 16th, 2010
EDITORS: Julie Scandora, Laura Zandstra, Marian Li Pino
TYPOGRAPHER:Stephanie Martindale
LANGUAGE: English
ISBN-10: 1-935359-33-9
ISBN-13: 978-1-935359-33-3
LCCN: 2010903762
BCID: 919-7960999
COPYRIGHT: Loren Weisman 2010 - Reg# 1-151985511
COVER ART: MTS Designs
SHORT DESCRIPTION:
The Artist's Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand in order to pursue a realistic, sustainable and successful career in music.
MEMORABLE QUOTE:
“It is going to be a harder road than you thought, and short-cutting, half-assing, and second-guessing will only hurt your career in the end. Step Out, Step Up, and Step Forward. If you can’t take those three steps, you don’t belong in today’s music business.”
TABLE OF CONTENTS:
Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Acknowledgements/Thanks . . . . . . . . . . .. . . . . . xi
Note to the reader from Loren. . . . .. . . . . . . . . . xiii
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . .. xv
1 - The Industry and You . . . . . . . . . . . . . . . . . . 1
2 - Your Band . . . . . . . . . . . . . . . . . . . . . . . . . .. 21
3 - Your Sound . . . . . . . . . . . . . . . . . . . . . . . . .. 77
4 - Gigging . . . . . . . . . . . . . . . . . . . . . . . . . . .. 93
5 - Touring . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
6 - Your Product . . . . . . . . . . . . . . . . . . . . . . . . 149
7 - The Studio. . . . . . . . . . . . . . . . . . . . . . . . . . 169
8 - Fundraising/Investors . . . . . . . . . . . . . . . . . 243
9 - Your Band is the Brand . . . . . . . . .. . . . . . . . 275
10 - Marketing and Promotions . . . . . . . . . . . . . 301
11 - Your Career . . . . . . . . . . . . . . . . . . . . . . . . 381
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419
About the Author. . . . . . . . . .. . . . . . . . . . . . . . 423
SUBJECTS:
Music/ Entertainment
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
KEYWORDS:
Loren Weisman, Music Producer, Brain Grenade, Drummer, Speaker, Clinic, Author, Music career, Artists, Bands, Musicians, Seminar, Realistic Music Careers 101, The Artist's Guide the Success in the Music Business, Entertainment, Studio, Recording, Album, Music Industry, Music Business, Record Labels
AUTHOR BIRTHDATE AND CITY:
07-03-1974, Northampton, Massachusetts
AUTHOR BIO:
Loren Weisman is an accomplished music producer and consultantbased in Seattle, Washington. Having worked on hundreds of albums,studio productions, and tours as both a drummer and producer, hegained a spectrum of insight on the music industry as a whole. Loren is also the founder of Brain Grenade Entertainment LLC.
SOME REVIEWS:
"Loren Weisman has nailed with his new book. What an insight to the business of music...Every up and coming Artist should read this book."
- "JC" Johnny Conga - Gloria Gaynor, Jackson 5, Gloria Estefan, Mongo Santamaria
"Loren is in touch and in charge with his unflinching, real-world strategies on the music business, and the delicious insanity that goes along with it. It's a must-read for those who seek success."
- Jon "Bermuda" Schwartz of The "Weird Al" Yankovic Band
"Loren is the first person to make sense of the business in a very long time."
-Scotty Moore - Elvis Presley, Jerry Lee Lewis, Tommy James, Ann Margret
"Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. His book, The Artist’s Guide to Success in the Music Business, covers every aspect of what emerging artists need to know."
- Murl Allen Sanders - Chuck Berry, Etta James, Lee Oskar, Leslie Gore, Glenn Yarbrough.
"Bands could spend years learning industry protocol the hard way. I read through Loren's work and can’t find anything I disagree with. Very realistic and grounded."
- B.King, Goldtone Artist Development/Management.
"Loren Weisman is the Anthony Bourdain of Music."
- Marie Mersinger- Mersinger Theatrical Services
"Loren has some of the bravest ideas going in this tough industry."
-Trey Gunn of King Crimson
"This book is jam-packed with GREAT tips...some very 'common sense' stuff, and lots of things that would only be known by one who has been there."
- Pat Brown, Pro-Mark Corporation
"Loren Weisman has written a musician's guide to our galaxy with humor and blush-worthy familiarity. He mixes sober advice with a cocktail of experience. If you can put the book down, you will think "I'd love to meet that guy".
-Patti Rothberg
"This comprehensive guide gives musicians a leg up in tackling the many obstacles along the road to music industry success."
- Steve Beck - Online Rock Founder
MEDIUM DESCRIPTION:
The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today’s music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
LONG DESCRIPTION:
The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today’s music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
Few books currently provide both the spectrum of information needed by someone just starting out in the music business as well as a window onto the complex facets of the industry faced by seasoned professionals.
My advice is both inside and outside the box. It’s not an ego-driven rant, but a delivery system of information and insight gathered throughout my career, which has spanned almost two decades of unprecedented change in the music industry. It is the kind of book that will be found in practice spaces, in instrument cases, in recording studios, and on the bedside table. This is not a reference book to be read on rare occasions but a guide to be constantly consulted. Every miniscule detail is not addressed, but the broad spectrum of ideas, applications, and methods is laid out in a solid blueprint form.
It delivers ideas on how to communicate with everyone from your band mates to people in the industry. It will make you consider whose advice you are listening to and what you can take away from every person you come across and every book you read, as well as what you should leave behind. It will make you question what you want, what you can do and what you need to do today, next week, next month, and next year.
That said, the book does not draw or create an exact approach because there is no one exact approach to success in the music business. What rings true for you in these pages? What bad habits can you get rid of, and what good ones can you build on? It’s the artists’ responsibility to learn and analyze the industry and, from there, to organize the ideas presented here into a plan that they will execute on their own for themselves.
This book will be a reference point. It won’t carry you. It’s not the answer to success in the music business. But it will guide you to the explosive ideas, methods, and applications for artist production, empowerment, and sustainability in today’s music industry, and how you can make them work for you and your career. In the end, it’s up to you.
FOR MORE INFORMATION ON LOREN, SPEAKING ENGAGEMENTS, ETC:
Please contact his publicist and agent,
at 206-331-3948 or email pr@braingrenademusic.com
SUB-TITLE/TAG: The Best Moves for the Roughest Odds
AUTHOR: Loren Weisman
TYPE: Paper back - 6" x 9" x 1.03"
PAGE COUNT: 423
RETAIL PRICE: $19.95
BOOK WEBSITE: http://www.artistsguide.ne
AUTHOR WEBSITE: http://www.lorenweisman.co
AUTHOR FACEBOOK PAGE: http://www.facebook.com/lo
AUTHOR TWITTER: http://twitter.com/lorenweisman
PUBLISHER: BPN
INITIAL RELEASE DATE: Friday, April, 16th, 2010
EDITORS: Julie Scandora, Laura Zandstra, Marian Li Pino
TYPOGRAPHER:Stephanie Martindale
LANGUAGE: English
ISBN-10: 1-935359-33-9
ISBN-13: 978-1-935359-33-3
LCCN: 2010903762
BCID: 919-7960999
COPYRIGHT: Loren Weisman 2010 - Reg# 1-151985511
COVER ART: MTS Designs
SHORT DESCRIPTION:
The Artist's Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand in order to pursue a realistic, sustainable and successful career in music.
MEMORABLE QUOTE:
“It is going to be a harder road than you thought, and short-cutting, half-assing, and second-guessing will only hurt your career in the end. Step Out, Step Up, and Step Forward. If you can’t take those three steps, you don’t belong in today’s music business.”
TABLE OF CONTENTS:
Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Acknowledgements/Thanks . . . . . . . . . . .. . . . . . xi
Note to the reader from Loren. . . . .. . . . . . . . . . xiii
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . .. xv
1 - The Industry and You . . . . . . . . . . . . . . . . . . 1
2 - Your Band . . . . . . . . . . . . . . . . . . . . . . . . . .. 21
3 - Your Sound . . . . . . . . . . . . . . . . . . . . . . . . .. 77
4 - Gigging . . . . . . . . . . . . . . . . . . . . . . . . . . .. 93
5 - Touring . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
6 - Your Product . . . . . . . . . . . . . . . . . . . . . . . . 149
7 - The Studio. . . . . . . . . . . . . . . . . . . . . . . . . . 169
8 - Fundraising/Investors . . . . . . . . . . . . . . . . . 243
9 - Your Band is the Brand . . . . . . . . .. . . . . . . . 275
10 - Marketing and Promotions . . . . . . . . . . . . . 301
11 - Your Career . . . . . . . . . . . . . . . . . . . . . . . . 381
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419
About the Author. . . . . . . . . .. . . . . . . . . . . . . . 423
SUBJECTS:
Music/ Entertainment
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
Books›Entertainment›Music›
KEYWORDS:
Loren Weisman, Music Producer, Brain Grenade, Drummer, Speaker, Clinic, Author, Music career, Artists, Bands, Musicians, Seminar, Realistic Music Careers 101, The Artist's Guide the Success in the Music Business, Entertainment, Studio, Recording, Album, Music Industry, Music Business, Record Labels
AUTHOR BIRTHDATE AND CITY:
07-03-1974, Northampton, Massachusetts
AUTHOR BIO:
Loren Weisman is an accomplished music producer and consultantbased in Seattle, Washington. Having worked on hundreds of albums,studio productions, and tours as both a drummer and producer, hegained a spectrum of insight on the music industry as a whole. Loren is also the founder of Brain Grenade Entertainment LLC.
SOME REVIEWS:
"Loren Weisman has nailed with his new book. What an insight to the business of music...Every up and coming Artist should read this book."
- "JC" Johnny Conga - Gloria Gaynor, Jackson 5, Gloria Estefan, Mongo Santamaria
"Loren is in touch and in charge with his unflinching, real-world strategies on the music business, and the delicious insanity that goes along with it. It's a must-read for those who seek success."
- Jon "Bermuda" Schwartz of The "Weird Al" Yankovic Band
"Loren is the first person to make sense of the business in a very long time."
-Scotty Moore - Elvis Presley, Jerry Lee Lewis, Tommy James, Ann Margret
"Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. His book, The Artist’s Guide to Success in the Music Business, covers every aspect of what emerging artists need to know."
- Murl Allen Sanders - Chuck Berry, Etta James, Lee Oskar, Leslie Gore, Glenn Yarbrough.
"Bands could spend years learning industry protocol the hard way. I read through Loren's work and can’t find anything I disagree with. Very realistic and grounded."
- B.King, Goldtone Artist Development/Management.
"Loren Weisman is the Anthony Bourdain of Music."
- Marie Mersinger- Mersinger Theatrical Services
"Loren has some of the bravest ideas going in this tough industry."
-Trey Gunn of King Crimson
"This book is jam-packed with GREAT tips...some very 'common sense' stuff, and lots of things that would only be known by one who has been there."
- Pat Brown, Pro-Mark Corporation
"Loren Weisman has written a musician's guide to our galaxy with humor and blush-worthy familiarity. He mixes sober advice with a cocktail of experience. If you can put the book down, you will think "I'd love to meet that guy".
-Patti Rothberg
"This comprehensive guide gives musicians a leg up in tackling the many obstacles along the road to music industry success."
- Steve Beck - Online Rock Founder
MEDIUM DESCRIPTION:
The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today’s music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
LONG DESCRIPTION:
The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today’s music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
Few books currently provide both the spectrum of information needed by someone just starting out in the music business as well as a window onto the complex facets of the industry faced by seasoned professionals.
My advice is both inside and outside the box. It’s not an ego-driven rant, but a delivery system of information and insight gathered throughout my career, which has spanned almost two decades of unprecedented change in the music industry. It is the kind of book that will be found in practice spaces, in instrument cases, in recording studios, and on the bedside table. This is not a reference book to be read on rare occasions but a guide to be constantly consulted. Every miniscule detail is not addressed, but the broad spectrum of ideas, applications, and methods is laid out in a solid blueprint form.
It delivers ideas on how to communicate with everyone from your band mates to people in the industry. It will make you consider whose advice you are listening to and what you can take away from every person you come across and every book you read, as well as what you should leave behind. It will make you question what you want, what you can do and what you need to do today, next week, next month, and next year.
That said, the book does not draw or create an exact approach because there is no one exact approach to success in the music business. What rings true for you in these pages? What bad habits can you get rid of, and what good ones can you build on? It’s the artists’ responsibility to learn and analyze the industry and, from there, to organize the ideas presented here into a plan that they will execute on their own for themselves.
This book will be a reference point. It won’t carry you. It’s not the answer to success in the music business. But it will guide you to the explosive ideas, methods, and applications for artist production, empowerment, and sustainability in today’s music industry, and how you can make them work for you and your career. In the end, it’s up to you.
FOR MORE INFORMATION ON LOREN, SPEAKING ENGAGEMENTS, ETC:
Please contact his publicist and agent,
at 206-331-3948 or email pr@braingrenademusic.com
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